Grammys Ratings Second Best in 20 Years
Sunday night's Grammy Awards drew 28.12 million viewers, a 29.5 percent drop from the record-breaking CBS telecast in 2012. (Viewers between 18 and 49 also dropped 27 percent.) The decline was no surprise – last year, the extraordinary circumstances of Whitney Houston's unexpected death a day before the show led to a hastily arranged tribute starring Jennifer Hudson. Still, the numbers for this year's 55th annual ceremony were strong, as the live broadcast from the Staples Center in Los Angeles landed its second-best TV ratings since 1993.
Albums may not sell the way they did 20 years ago, but the record industry's star power remains surprisingly resilient, and the broadcast nicely mixed established names with rising talent and drama both manufactured and poignant. The world's two best-selling pop stars, Taylor Swift (in a circus-like opening performance of "We Are Never Ever Getting Back Together") and Adele (whose acceptance speech for Best Pop Vocal Performance for a live version of "Set Fire to the Rain" was far briefer and less all-encompassing than last year), were present, of course. So were veterans such as Mumford & Sons, Justin Timberlake and Kelly Clarkson.